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Transcribing your Webinar

If you think that you are getting most out of your webinars, you might want to think again. If you are not taking advantage of webinar transcription, then you are missing out on a lot of opportunities.

In addition, with events, conferences and tradeshows cancelled for just about everyone, the novel coronavirus – COVID-19 – has forced businesses to pivot their marketing strategies and plans overnight. This might just be the new norm for many industry and people.

Most marketers may be suffering from this emerging crisis right now, but the benefits of having your webinar transcribed open doors to new tactical opportunity. So, all you have to do is act fast and get your webinar transcription strategy to bring yourself closer to the audience, increasing your revenue and traffic.

Why Webinar Transcription is Effective?

A webinar recording is a great way of amplifying your marketing efforts while attracting new audiences. The key to benefiting from these opportunities is by having your webinar transcribed. With effective webinar transcription, you instantly improve your search engine optimization (SEO) video marketing efforts, making yourself searchable.

Webinars are an optimum, low-cost solution to engage with the audience and capture new leads. But what makes it more interesting is the fact that you can benefit from the search engine optimization just be adding captions to the video you’ve recorded.

Since SEO cannot read audio media, transcribing your webinar will help search engine spiders to look for textual indicators; hence, contributing to getting your content noticed. When search engine spiders index your transcriptions, they will increase the rating of your page, which will ultimately increase the traffic. Pretty cool, right?

Benefits of Webinar Transcription

Photo by K8 on Unsplash

·         Accessibility

Beyond any transactional or tangible benefit, having your webinar transcribed enables viewers who are hard-of-hearing or deaf to tune into your webinar with ease. By adding captions, you can significantly expand your targeted audience. More importantly, by going an extra mile to ensure that all people can access your resources equally, you’re not only empowering their life indirectly but also encouraging them to take advantage of your webinars.

·         Increased Learning

While a lot of people prefer an auditory form of learning, having your webinar transcribed can work well for those who like to read. This is because learning is a dynamic process, some people just learn better through reading. With webinar transcription, you can drastically enhance the learning retention of learners who depend on some sort of indicator or visual cue to learn more effectively. Moreover, you can retent potential learners by stimulating visuals through texts and images. This visual motivation helps sprout reliance and focus over your webinars; thereby, motivating them to stick with your products or services.

·         Enhanced Language Comprehension

In the modern corporate landscape, international connections are becoming common and important to the business ecosystem. Although English is considered as a business language, the fact remains that it’s still not a native language for most and it is a difficult language to master even for native speakers. Having your webinars transcribed can assist your audiences in understanding the content of your videos. Besides, if any of your audience speaks English as a second or third language, captions can reduce anxiety and improve their comprehension.

·         Increased Target Audience

Webinar transcription is a great way of increasing your market horizon. This makes it easier for people who are non-native English speakers to understand the material better. Many people now learn the language first with reading rather than listening. Hence even with the heaviest accented speakers could be understood well. Moreover, when you make your webinar content user-friendly and accessible through webinar transcription, you expand your targeted audience to underserved audiences. With this, you can significantly increase the exposure level of your content, regardless of the end-users. 

·         Search Engines

Transcription is a process of converting spoken content into textual representation. Search engine spiders crawl through the internet to look for textual indicators to understand the content of each page. This means that with a simple webinar video summary, you’re providing search engines with high-density keywords. As a result, you’ll not only improve the ranking of your page but also generate organic traffic for your business.

·         Neutralizing Noisy Environments

When in a noisy, busy environment, your webinar audience might have to work a little extra to hear from you. To help them in these situations, transcribing your webinar gives your attendee more reasons to participate and stay connected. At the same time, there is no excuse for them not to attend your webinar. You will definitely get more headroom to grow and sustain your webinar’s traffic. Further, having live captions on your webinar content can provide your audience with another chance to comprehend anything they might’ve missed, either from a momentary attention diversion or poor audio quality.

The Big Win

Having your webinar transcribed enables you to transcend language barriers and assists you in reach out to the international markets. Transcribing your webinar content and publishing it in other languages will most definitely attract potential leads who would otherwise have ignored your content due to language barrier.

Besides, it allows content marketers to edit, search, repurpose, and republish the wealth of information. With transcripts, content creators can create blogs from the main takeaways without having to recommend the whole video.

More importantly, with interactive transcripts, you can make your webinar recording navigable and more engaging that will ultimately enhance user experience. Positive UX increases time on site, which further influences SERP position.

Webinar transcription is a great strategy that enables digital marketing experts in attracting more leads. Placing captions in your webinar will allow you to reach to a wider audience while enhancing user experience.

If your webinar is interactively transcribed, you’re bound to hold the attention of your viewers. Besides, your users can effectively navigate through the recording by jumping to a specific spot using a specific word.

So, now that you know the benefits of having your webinar transcribed, you can check our website for effective strategies. We are one of the pioneers in a speech to text transcription, and we use advanced automatic speech recognition engine to make your user enjoy the video with great ease. We bring the world closer to you.

The Now and Future of AI transcription in Education.

As more and more institutions are focusing to increase their digital outreach. The AI (Artificial Intelligence) transcription can help resolve their challenges. Transcriptions are a vital part of the education sector. Once, being typed by people manually; today, AI can help institutes translate accurate transcriptions from different accents, voice-tone, and pitch. AI is a wonderful tool that makes transcription easy for everyone involved in the chain of the education sector.

It is not only great for institutes but also for students who want to take passive notes. AI transcription is way better than manual note-taking, as the transcription records every word till the period. AI can automatically synchronize subtitles in real-time too. It can also be a great tool, for referencing class notes or searching different phrases.

Now with senseofwonder.ai, institutes can take advantage of their Speech to Text transcription technology for creating notes. They can also integrate their Automated Speech Recognition (ASR) for live transcription based on AI and developed customization on their ASR as required by the institution. 


Transcription of files can be a tedious and long process regardless you are doing it yourself or hire someone who will do the work for you. Manual transcription is a very old-school process. In times when you can find almost all educational video on the internet, transcription on all the videos manually will be a humongous task to undertake. Also, if you are doing huge amount of research where you need to have interviews, juggling with transcribing and spending time on progressing on your work will be almost 24/7 duties. AI transcription could cut the time on transcribing to 1/6 and help you with your process in a breeze. When you use AI to transcribe, the speed of this process increases drastically. Senseofwonder.ai has one of the newest technologies for Speech to Text transcription.


Accuracy is one of the most important aspects of the education sector. Words mismatched could lead to a different contextual understanding of the sentence. Being precise is essential in educational transcription. AI transcription is about learning and relearning of words. With constant learning, AI can understand and evaluate words and sentences to make sure there is the highest accuracy.


Time is money. Apart from having to work on the data for long hours and possibility of mishearing. AI now is so flourishing that it is no longer unaffordable. Instead human cost might be more expensive nowadays. You can always engage a human transcriptionist however this will be 4 times more the cost of using AI transcription. Education sector is a place where the need for transcription is growing and having a cost-effective solution is a way to go for sustainability. AI provides a solution for the education sector with this immense digital problem. It provides extremely affordable transcription that is the need for future education.


The biggest hurdle for human transcribers is to understand the file content. Plain, clear, and loudly spoken words with no background noise could be easy for transcribers to understand. However, when accents, voice-tone or pitch and noise comes together, there will be limitation to human ears. A transcriber might have to spend minutes re-listening a single word to know the word and understand it. AI transcriptions are data-trained models build to understand many accents, pitches, and voice-tone. This repeated training allows the AI to recognize the speakers and able to transcribe with ease.


How long can one focus during an online lesson? I am sure everyone has the experiences where you lose your focus and spaced out while listening to a webinar. When you realized, you are totally lost and not knowing what the speaker is talking about. In order to be engage your audience better, having the online lesson transcription will be an option. The audience can better focus and are able to read if they couldn’t catch the speaker. This would make the lesson more understandable and to grasp the content better.

This is almost the same for subtitling. Education is global but languages may not be although we always say that English is the international language. Using AI transcription, we can translate content into multiple languages easily. We can easily transform content to be consumable for every individual on this planet with subtitles. Senseofwonder.ai can support multiple languages together with its transcription service, Japanese, Mandarin, English and Singapore standard English. This is possible with Japanese or English AI transcriptions and translating into the various language that the staff are competent in.


AI transcription service is an innovation using smart technology to transform audio to text. This AI model is built upon using different data in a particular language and content to master its ability to understand. It is also possible to give criteria to highlight the importance of what is required for the institutes. General voice to speech software such as Siri and Alexa, cannot transcribe specific content as accurately in referencing them in the education sector. A general voice to speech will be sufficient to take voice notes for personal and general use but when you are coping with content that is specific, it will need a totally different data feeding software to cater to the need. In this context, AI transcription is a premium, customizable tool built and trained for the education sector.

Future of AI in Education

AI in education is already playing a big role now. With this current pandemic, many lessons are moved to the virtual space rather than physical space. Long distance learning is made more common and realistic now. Having transcription on real time or after the lesson as a caption will make learning easier and being able to understand better.

Education is no longer a luxury but a necessity. Remote education will increase and the need for AI transcription will be immense. It is an essential tool moving forward, the sooner you adopt the easier your process gets. AI transcription made remote education more engaging. It is one of the best tools for institutions to take advantage of and increase their productivity.

AI Transcription in the Media Industry

Have you ever worked in the Media Industry? Do you know what it feels like to function after stretching out all the creativity in you? Are you always on tight schedule to submit your articles? Since the ways of consuming information have changed lately due to the internet and technology, media industry is under constant competition and pressure to provide the audience with insightful information in the blink of an eye. Unceasing advancement in science and technology has now enabled many media professionals to improve their work quality and organize a balanced workflow. AI (Artificial Intelligence) had helps various departments in the media industry to work on media products such as videos, news articles, or even web articles more efficiently.

Uses of AI Transcription in Media Industry

·         Automated Transcription of Media Content

In this digital era of AI, writers use software to produce their stories and articles. They can save time as AI keeps suggesting accurate vocabulary, giving them the privilege to check the quality of their work and make adequate changes before publishing. Many journalists use the AI transcription software for prompt reporting, such as live captioning which give them the capability to share news in real-time. This change, give them the edge of racing against time as they have to report every few hours and update their work constantly.

·         Online Video Transcribed

Turning your videos or audio files into text documents makes your content more accessible to the global audience as more people can comprehend your content with subtitles provided. When you upload any video or audio file online, there may be a greater target audience to your subject matter than you may think and hence better audience engagement. First and foremost, transcription comes into the first action of changing audio into text and followed by translating in various languages. These translated transcripts will then be cut as subtitles to fit into the video again. These subtitles would increase your viewers around the world and increase your video viewing rate. This would be the new way to go when we are all talking about SEO (search engine optimization) to make your work searchable.

·         AI in the Entertainment Industry

When a production house team gathers together to discuss an upcoming project, having AI transcription helps document the discussion important. This reduces the misunderstand and set the foreground ready before recording. Also, directors can note important points describing the mood and feel of different shots for their later reference, while important plot or narrative changes can be highlighted.

·         Writer’s Notes Related to Narrative

Writing is a long and tiring process that requires a writer to type or write a narrative. However, with media transcription powered by AI, writers can now simply speak their narrative and have a text document ready for them without having to lift a finger. Any immediate thought or feelings could be recording and later to transcribe could also be done.

Additionally, while writing an article or a story, writers may feel the need to record notes for their later understanding and research. Many times, a writer may conduct different interviews for content, and they can benefit from transcribing the entire interview as it would be documented automatically.

Benefits of AI transcription in Media

·         Boost Productivity

One of the most basic advantages of using AI transcription in media is that it increases an individual’s productivity. While you speak and the software transcribes, there are fewer chances of mistakes, and you can devise a thorough workflow that would make your work organized. This would also improve your speed and increase your overall outcome. You will be able to craft your work better and have enough time to edit your work. When you find efficient ways to save time, you can utilize it to add value and excellence to your work.

·         Saves Time

In news and entertainment world, the concept of ‘time is money’ fits perfectly when we are talking about the competition between who gets to lead the reporting first. Having an AI transcription in media will save your time and convert your important interviews into text documents quickly, giving you the competitive advantage of publishing and broadcasting quicker and reaching your audience faster.

·         Real-Time Transcription of Media Content

When people are watching live news on their gadgets, having real-time transcription gives them the privilege of viewing instant captions and attain better understanding of what is being discussed.

·         Accessible to Greater Audience

Speaker from the video or audio content can be speaking really fast or have an accent which could be difficult to understand. Having a text file of the content means that people can now read it and understand better. Also, closed captions which is from transcription, help deaf people understanding what’s going on their screen. Everything in internet is searchable and these transcripts can help you optimize online search engines as properly indexed content is ranked higher, and greater internet traffic can be attracted.  

·         Better Audience Engagement

As more and more people like to watch content online, AI transcriptions can lead to a better audience experience. For instance, transcripts and captions in your video content enable people with hearing, and speaking disabilities engaged with your content. Having SDH subtitles (Subtitles for the Deaf and Hard of Hearing) clears the confusion about what is happening off and on-screen provides a greater understanding of the narrative to such an audience. Besides, captions created through AI-powered speech software help audience understand complicated information and poor audio quality. While videos intrigue, they do not boost the ranking of search engines as written text which makes your transcripts and video description quite important. You can add SEO friendly keywords to have more people visit your website while increasing the viewer rate.

Wait no more

The consistent growth of technology in media transcription, undoubtedly signifies its importance and benefits that seem to add value to the work of media professionals. It helps them present their content in front of a larger audience clearly, professionally and efficiently.

So, if you want to have a wider and better engagement with your audience, get in touch with us, Sense of Wonder Group, a premium AI transcription provider assuring accuracy and professionalism to bring the audience closer to you.